See how a brain watches your ad.
A neural read-out, straight from the video — attention over time, comprehension, and which brain systems light up. No panel. Pick any ad below.
result walkthrough ↗Every ad’s cortical profile on one shared scale — which brain systems each one drives, read straight off the model. A longer bar is more activation; the │tick is that ad’s whole-cortex baseline, so a bar past the tick means that system lights up above average. Faded bars sit below baseline.
Grabs and holds — attention leads with the message landing right behind it. A tight direct-response cut.
Fires broadly — strong attention and the message reads too. Product and copy both working.
Everything engages — attention leads while the routine's steps read as language.
Pure visual — attention spikes while the language read sits below baseline. Nothing to read, all to look at.
Visual-first — the eye is grabbed; almost no language processing.
Attention-led — the product carries it more than the copy.
Attention-led clearance push; light on language.
Showcase — attention leads on a modest message.
Claims-heavy — the language system leads and raw attention dips below baseline. It works your reading brain, not your eyes.
Message-forward — language and default-mode edge out attention.
Copy-driven — language leads on modest attention.
Which ad holds attention better, moment to moment?
Overlay two attention arcs on one timeline — the read most performance teams actually want. Test every cut, not just the one you can afford to panel.