Anyone can make a hundred ads. Nobody knows which one wins.
Soma reads how a brain watches each cut, then builds and edits against that read. Scored before you spend a dollar.
Attention isn’t one thing. Different regions do different jobs.
Generic eye-tracking tells you where a gaze lands. Soma reads the cortex itself: two networks, measured separately, once a second for the whole runtime.
Decides what the viewer looks at, and holds on.
Fires on the unexpected. That jolt is what a hook actually is.
The first three seconds are everything.
Every ad’s first 3 seconds are scored as its hook, separately from the full video, and worth 40% of the total. The ventral surprise signal is what measures it: a hook works by being unexpected, and the salience network is what registers the unexpected.
hook window averages −0.030 vs baseline
hook window averages −0.075 vs baseline
where the ad holds the eye
the jolt of something unexpected
where meaning gets built
Compare across the batch.
Did the brand actually land?
A held gaze is worthless if the product never registers. Soma reads the ad's own words: on screen via text recognition, out loud via speech recognition. When the campaign is named and the language cortex confirms it registers, the score rises.
The product is named at 0:00, on screen and said out loud. Language cortex confirms the words register.
- 0:00
Japanese style hat versus an American style hat now the reason that I prefer the Japanese style hats over these American ones is that they're
- 0:07
Super thick and trapped in all the heat but with these Japanese style hats
- 0:10
They're super breathable and make them perfect to wear for the summertime
- 0:13
They also have a completely bendable brim so you can make it fit your face shape perfectly and with these Japanese style five panel hats
- 0:19
They're just so much more versatile you can wear them rock climbing
- 0:22
Camping or even just the dinner and the best part is that if you want to rock this same exact style
- 0:26
You don't have to blow your whole paycheck because these are on a huge sale right now with free shipping
- 0:30
So if you still see that link grab them before they sell out again
of the clip’s seconds carry type
Write a brief. Get back the cut that wins.
Describe the ad in plain language. Soma generates against your brand kit and kills the losers before you see them.
Generating against the brand kit, then scoring every candidate before anyone sees it.
Open on the helmet in hand, mid-shot, before a single word.
Ventral surprise peaks when an unexpected object lands in frame, so the object goes first.
Highest surprise of the five, at all 4 samples in the hook window.
Same brief, five directions. The spread from 52 to 72 is the difference between an ad that works and one that burns the budget, decided before a dollar is spent. Same 0-100, same model, as the real ads further down this page: the best of those reads 53.
Change it in a sentence. It re-scores itself.
Edited in plain language. Every candidate edit is scored and the best cut comes back, from your frames, never regenerated.
Attention holds for 59% of the runtime. It drops from 0:01 to 0:07.
The opening 0:01–0:04 shot is dragging it down. Cut it and the score goes up.
Lands on the helmet at 1.7s.
Opens on the bench, no establishing shot.
Every frame kept; the helmet leads.
11 shots, each scored for what it costs or earns.
Same offer, static. Headline top-left.
Every ad that comes through makes the model sharper.
The read-out is the product; the database behind it is what a public model cannot buy.
Stop guessing which ad wins.
Send us your batch. We rank it, diagnose it, and give you back the cut that wins.
upload mp4, turnaround in hours