We predict the average viewer's second-by-second cortical response to a video ad with Meta's public TRIBE v2, then read an attention arc (and a coarse affect arc) off it — from the file, no human panel.
The one-liner: everyone doing synthetic ad testing prompts an LLM to role-play a consumer. We predict the actual neural response using a brain-encoding model trained on real fMRI — the grounding the category lacks.
We're onboarding a handful of DTC brands and performance-marketing teams as design partners. Leave your email and we'll reach out — no automated pitch sequence, a real person.
Thanks — you're on the list. We'll reach out personally when a design-partner slot opens.
A second-by-second read of where your ad holds attention and how it feels, plus weak-spot callouts — from the file, in minutes, at a fraction of a human panel. Test every cut and variant, not just the hero.